Amory Tower is a luxury residential development of 319 apartments enjoying a range of amenities by LBS Properties.

Still operating in the peak of the pandemic with a dated brand and having to address the quickly evolving sales experience, LBS Properties approached Pollitt & Partners to review, advise and rebrand their struggling scheme.

'Designed for a brighter lifestyle' became the relaunch campaign. Working closely with the Creative Director, my responsibility was to translate this concept and accompanying palette into digital, ensuring the user journey was informative and logical whilst the aesthetic supported the brand values, ultimately driving visitors to get in touch with the sales agents.

Skills for Tomorrow is an online and community training programme by BT designed to provide essential digital skills training for 10 million school children, families and businesses across the UK.

To help BT reach its goal of 10 million completed courses by 2025, we looked at what improvements could be made to the platform's UX and UI to help users find and complete the course that was right for them.

To achieve this, we used a range of methods to help us identify areas for improvement. These areas included a complete site-wide audit of the UX and UI, competitor research, an extensive look through the analytics and a technical discovery to see what was possible within the BT framework.

Based on our research, we highlighted several areas for improvement that could be implemented both in the short and long term. These areas included the course cards, BT branded course pages and the homepage sub-navigation looking at themes and subcategories.

Skills for Tomorrow is an online and community training programme by BT designed to provide essential digital skills training for 10 million school children, families and businesses across the UK.

To help BT reach its goal of 10 million completed courses by 2025, we looked at what improvements could be made to the platform's UX and UI to help users find and complete the course that was right for them.

To achieve this, we used a range of methods to help us identify areas for improvement. These areas included a complete site-wide audit of the UX and UI, competitor research, an extensive look through the analytics and a technical discovery to see what was possible within the BT framework.

Based on our research, we highlighted several areas for improvement that could be implemented both in the short and long term. These areas included the course cards, BT branded course pages and the homepage sub-navigation looking at themes and subcategories.