Grand Central Apartments
Iconic residential tower set in the heart of London's King's Cross
Client - LBS Properties
Role - Senior UX & UI Designer
Agency - Pollitt & Partners
Client - LBS Properties
Role - UX/UI Designer
Agency - Pollitt & Partners
Client - LBS Properties
Role - Senior UX & UI Designer
Agency - Pollitt & Partners
Client - LBS Properties
Role - Senior UX & UI Designer
Agency - Pollitt & Partners
Client - LBS Properties
Role - Senior UX/UI Designer
Agency - Pollitt & Partners
Grand Central Apartments is a luxury residential tower based in Kings Cross consisting of 68 apartments and three penthouses.
Working with the Creative Director, who designed and developed the brand identity and art direction, my role was to turn this vision into an online presence.
With the scheme still technically a building site, the website needed to paint an aspirational picture of the local neighbourhood, building and apartment offering, driving potential sales leads to get in touch with the sales agents.
Taking the bold decision to still launch amid the pandemic in 2020, and whilst the building itself was still in an early build stage, the brand and accompanying marketing collateral played a significant role in driving off-plan sales.
Selling 80% in its first launch weekend, and one year from completion, Grand Central Apartments only had one apartment remaining.
Grand Central Apartments is a luxury residential tower based in Kings Cross consisting of 68 apartments and three penthouses.
Working with the Creative Director, who designed and developed the brand identity and art direction, my role was to turn this vision into an online presence.
With the scheme still technically a building site, the website needed to paint an aspirational picture of the local neighbourhood, building and apartment offering, driving potential sales leads to get in touch with the sales agents.
Taking the bold decision to still launch amid the pandemic in 2020, and whilst the building itself was still in an early build stage, the brand and accompanying marketing collateral played a significant role in driving off-plan sales.
Selling 80% in its first launch weekend, and one year from completion, Grand Central Apartments only had one apartment remaining.
Grand Central Apartments is a luxury residential tower based in Kings Cross consisting of 68 apartments and three penthouses.
Working with the Creative Director, who designed and developed the brand identity and art direction, my role was to turn this vision into an online presence.
With the scheme still technically a building site, the website needed to paint an aspirational picture of the local neighbourhood, building and apartment offering, driving potential sales leads to get in touch with the sales agents.
Taking the bold decision to still launch amid the pandemic in 2020, and whilst the building itself was still in an early build stage, the brand and accompanying marketing collateral played a significant role in driving off-plan sales.
Selling 80% in its first launch weekend, and one year from completion, Grand Central Apartments only had one apartment remaining.
Grand Central Apartments is a luxury residential tower based in Kings Cross consisting of 68 apartments and three penthouses.
Working with the Creative Director, who designed and developed the brand identity and art direction, my role was to turn this vision into an online presence.
With the scheme still technically a building site, the website needed to paint an aspirational picture of the local neighbourhood, building and apartment offering, driving potential sales leads to get in touch with the sales agents.
Taking the bold decision to still launch amid the pandemic in 2020, and whilst the building itself was still in an early build stage, the brand and accompanying marketing collateral played a significant role in driving off-plan sales.
Selling 80% in its first launch weekend, and one year from completion, Grand Central Apartments only had one apartment remaining.
Grand Central Apartments is a luxury residential tower based in Kings Cross consisting of 68 apartments and three penthouses.
Working with the Creative Director, who designed and developed the brand identity and art direction, my role was to turn this vision into an online presence.
With the scheme still technically a building site, the website needed to paint an aspirational picture of the local neighbourhood, building and apartment offering, driving potential sales leads to get in touch with the sales agents.
Taking the bold decision to still launch amid the pandemic in 2020, and whilst the building itself was still in an early build stage, the brand and accompanying marketing collateral played a significant role in driving off-plan sales.
Selling 80% in its first launch weekend, and one year from completion, Grand Central Apartments only had one apartment remaining.
Full case study to follow
Work
eBayDesign
BT - Skills For TomorrowProduct design
RadioProduct design
Aaja MusicProduct design
Queensway - PlacemakingProduct design
Grand Central ApartmentsProduct design
Amory TowerProduct design
YesnessGraphic Design
VerdionProduct design
NativeProduct design
VariousDesign
Computational CreativeGraphic Design
Cinema PalProduct design
JmetricSurface Design
Joe Nixon
Digital Design
Print Design
Product Design
Joe Nixon
Digital Design
Print Design
Product Design